PITCHES DESIGNED to IMPRESS
IT’S ABOUT MORE THAN SLIDES
When you have a strong pitch, it gives you an edge. You feel prepared. You feel assured. You leave lasting impression with potential investors, sponsors, and partners. A strategic, well-crafted pitch can mean the difference between having backers lining up to support you, or not getting a call back. We created Set The Tone to help more founders pitch with confidence.
Toni in Joshua Tree, CA on her first-ever sabbatical
THE STORY BEHIND THE STUDIO
After 10 years in advertising and marketing, I decided it was time to bring my strategic and creative background together into a business that serves the founders I admire and the ideas our world needs.
Set The Tone is the culmination of the strategic storytelling skills I honed across my career, and the eye for design I developed throughout my life.
THE HUMAN BEHIND THE STORY
At the core, I’m a highly intuitive person, allowing my inner knowing to guide me in the outer world. I’m fascinated by energy, metaphysics, and the unseen forces that connect us all.
I primarily express myself through art (paintings, lately) and writing. Both connect me to my center and rejuvenate my creativity. Nature, traveling the world, reading, and interior design bring me deep joy and satisfaction. Laughter is my favorite medicine.
Toni Dawkins
Founder
Toni on a trip to Thailand, her first time traveling solo internationally
Our APPROACH
A TASTE OF WHAT WE DO
We worked with Ed Farm, the Apple-backed organization with a mission to radically transform education, to create a pitch that covers all of the work they do and its impact on teachers, students, and entire communities. (Select slides shown)