STRATEGIC PITCH
DESIGN for FOUNDERS
& CREATIVE MINDS
Set The Tone partners with purpose-driven founders to craft compelling pitch narratives.
If you’re raising capital, connecting with partners, or securing sponsorships, we’re here to help you pitch confidently.
Our SERVICES
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For founders who are done with the ‘DIY’
If your pitch deck is not doing justice to your venture, or it lacks a clear vision for what you’re building, we reimagine your pitch to connect with your future investors, sponsors, and partners.
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If you just need some external expertise.
In these focused sessions, we offer strategic feedback on your pitch storytelling, structure, and visual design – so you can communicate the value of your venture more clearly.
WHAT’S your PITCH?
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You’re raising capital to establish or expand your venture and are connecting with the investors and partners who can fund the vision.
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You have a platform with a built-in audience. Now, you’re reaching out to prospective sponsors who need your unique connection to their target customers.
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Your business has a solid foundation and now, you’re ready to connect with the external partners and collaborators who can fuel its growth.
OUR MISSION
elevate visionary ideas with strategic storytelling that gets them supported.
MEET THE FOUNDER
TONI DAWKINS
A BRAND STRATEGIST FOR 10 YEARS. A
CREATIVE MIND FOR A LIFETIME.
Toni (she/her) is a Jamaican-born brand strategist, communication designer, and artist based in Atlanta, Georgia.
Toni founded Set The Tone after years in-house at Apple where she sharpened her skills as the lead Marcom strategist for Apple Watch and Apple Fitness+.
Before Silicon Valley, Toni built her foundation in advertising, crafting campaigns for global clients in the home, health, dining, and financial categories. Her work has been recognized by the Effie Awards, Adweek, and ADCOLOR.
Passionate about economic equity, Toni believes a strong pitch story has the ability to connect underrepresented founders with the investors, supporters, and partners they need to thrive in today’s market.
SELECT CLIENTS
A TASTE OF WHAT WE DO
WHAT WE’VE HEARD FROM CLIENTS
TESTIMONIALS
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“Toni’s work is both exceptional and magical! It’s very rare that you find an artist you can collaborate with that not only sees your vision but expands and expounds upon it. Toni was able to take everything I, and my Creative Director spent a year plus developing and distill it down into a potent vision that was the two cardinal most important things - simple and special.”
Jidenna
Artist, Wondaland Records -
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“As an entrepreneur in the midst of transforming my business and embarking on the funding journey, Toni was able to break down my business vision into a digestible narrative-driven pitch deck that is both intellectually sound and extremely well designed. Beyond the content of the deck, Toni's skillset blessed me with the best gift of all––confidence to take action and push forward!”
Warren Jones
Co-Founder, Toasted Life -
![Vince McPhillip]()
“Toni gets to the heart of any concept and translates it into simple, visually-striking, and moving narratives. Toni's work on Knomad's investor deck has helped us attract more investors for our Raise and put us on track to exceed our expectations. I couldn't recommend her studio more highly!”
Vince McPhillip
Founder, Knomad -
![Tiffany Frye]()
“Toni raises the bar every time I’ve worked with her. I knew how incredible she was, but I had the pleasure of watching my team see her in action and each person was beyond impressed. I’ve worked with her on three very different categories/businesses. Each time she demonstrated, pretty quickly I might add, a great understanding of the market, problems and a clear and unique strategic direction into it. She’s brilliant.”
Tiffany Frye,
Former Head of Marketing, ShopMonkey
Global Brand Director, Apple
